Animated characters appeal to everyone from all age group. That's why for many business sites, it is mandatory. But, the challenge is to hire right flash macromedia animators or animation company who can perfectly blend the animations with the theme of the site. Design flash macromedia page of OWD gives listings of flash animators and flash animation companies.
On the other hand, if you are a flash macromedia animator or animation company then give your free or paid listing according to your choice.